Privacy Policy

Introduction:

Alpenglow Aesthetics & Rejuvenation ("we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you interact with our services, website, and communications. It also describes your rights and choices regarding your personal information. By using our services or website, or by providing us with your information, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our services or site.

Our services are intended for adults 18 years of age or older. We do not knowingly collect personal information from anyone under 18. If you are under 18, please do not provide any information to us and do not use our services. If we become aware that we have inadvertently received personal information from a minor under 18, we will delete such information from our records.

Please read this Privacy Policy carefully to understand how we handle your information. If you have any questions, you can always contact us using the information in Section 10 below.

SMS / Text Messaging Consent

By selecting "Yes" to opt in to SMS messages on the SMS consent section of our booking or Patient Intake form, you agree to receive text messages from Alpenglow Aesthetics & Rejuvenation related to your care, including appointment follow-ups, satisfaction check-ins, review requests, and treatment/rebooking reminders. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent to receive text messages is not a condition of any purchase. We do not share or sell your mobile phone number or your SMS opt-in consent with any third parties or affiliates for their own marketing purposes.

1. Information We Collect

We collect information from and about you in a few different ways: (a) information you provide to us directly; (b) information we collect automatically through your use of our website or services; and (c) information from communications with you. This may include personal information (which can identify you) and non-personal information (which by itself does not directly identify you). The types of information we collect include:

1.1 Personal Information

You may provide personal information to us when you book an appointment, fill out forms, contact us, or use our services. The personal information we collect can include, for example:

• Name (first and last name)
• Contact details (such as your email address, phone number, and mailing/billing address)
• Payment information (such as credit or debit card details). Payment information is collected via our secure payment processors; we do not store full card numbers on our servers.
• Medical and health information that you provide to us during consultations or on intake forms – for example: your medical history, current medications or supplements, known allergies, treatment preferences, and any health conditions that are relevant to the services you seek. This may also include photographs of treatment areas or results if you provide them or consent to photos. (Medical information is considered sensitive and we treat it with special care, as discussed below and in Section 5.)
• Account credentials (if we offer an online account or portal in the future, we might collect username and password, but as of now, most bookings are done without a login account).

Providing personal information is voluntary, but certain information is required for us to provide services. For instance, we need your name and contact info to schedule an appointment, and we need health information to safely provide medical treatments.

1.2 Non-Personal Information (Automatically Collected Data)

When you interact with our website or digital communications, we may automatically collect certain technical information about your visit. This information, by itself, typically does not identify you personally, and may include:

• IP address (Internet Protocol address) of your computer or mobile device.
• Browser type and version, and device information (such as device model, operating system).
• Browsing actions and usage data on our site, such as pages viewed, links clicked, the date and time of your visit, the referring page (if you clicked a link to come to our site), and how you navigate and interact with our webpages.
• Cookies and similar tracking technologies: Our website may use "cookies" (small data files stored on your device) or other tracking technologies (like web beacons or pixels) to collect and store information about your preferences or usage. For example, cookies might remember your user preferences or track which pages on our site are most popular. (See Section 6 for more on cookies.)

1.3 Communications and User-Generated Content

If you contact us (for instance, via email, phone, text message, or social media), we will collect the information you provide in that communication (such as your message content and any contact details you include). We may keep records of those communications for customer service, legal compliance, and quality assurance purposes.

If you post content on our social media pages or website (for example, a review, testimonial, or comment), we may collect that content along with your username or handle. Please note that information you share publicly on social media or review platforms may be visible to others.

2. How We Use Your Information

We use the information we collect for purposes related to providing and improving our services, communicating with you, and complying with legal obligations. Our uses of your information may include (but are not limited to):

2.1 Providing Services

• Scheduling and fulfilling appointments: We use your contact information and appointment details to book your service, confirm your appointment, send you reminders, and coordinate logistics.
• Administering treatments safely and effectively: We use the health and medical information you provide to assess whether a treatment is appropriate for you, to customize the treatment plan, and to deliver the service in a safe manner. This is essential to ensure you receive proper medical care.
• Processing payments: We (or our payment processors) use your payment information to charge deposits, process payments for services, and issue receipts or invoices.
• Customer support and inquiries: We use your contact information to respond to your questions, requests, or complaints, and to provide you with assistance regarding our services.

2.2 Improving and Analyzing Services

• Service improvement: We analyze usage data (such as which pages are visited most on our website, or feedback we receive) to understand how people use our services and to make improvements.
• Research and analytics: We may use aggregated or anonymized data (data that does not identify you) for research, statistical analysis, and trend analysis. This helps us understand our client base and industry trends.

2.3 Communications and Marketing

• Transactional communications: We may send you emails, text messages, or other communications related to your appointment (for example, booking confirmations, appointment reminders, aftercare instructions, or receipts). These are generally necessary for the services you requested and are not "marketing" messages.
• Automated SMS/text messages: With your consent (provided during the booking process via our Vagaro scheduling platform), we may send you automated text messages including: (a) review requests asking for feedback about your experience; (b) before-and-after photo requests to help document your results; and (c) rebooking reminders approximately 90 days after your last appointment to encourage continued care. These messages are sent via our third-party SMS provider (Twilio). Message and data rates may apply. Message frequency varies based on your appointment history. See Section 8 for opt-out instructions.
• Marketing and promotional communications: With your consent (where required by law), we may send you promotional emails, newsletters, special offers, or information about new services. You will have the opportunity to opt out of such marketing communications at any time (see Section 8 on your rights and choices).
• Social media and online engagement: We may communicate with you on social media platforms and may feature content you've shared (like reviews or testimonials) in our marketing materials, but only with your permission or in accordance with platform rules.

2.4 Legal and Safety Reasons

• Compliance with laws and regulations: We may use or disclose your information to comply with applicable laws, regulations, court orders, or governmental requests. For example, we must maintain certain medical records as required by health care regulations.
• Protection of rights and safety: We may use your information to protect our rights, property, or safety, and the rights, property, or safety of our employees, customers, or others. This could include using information to detect, prevent, or address fraud, security issues, or violations of our Terms and Conditions.
• Business transactions: If our business is involved in a merger, acquisition, sale of assets, or other corporate transaction, your information may be transferred as part of that transaction (in such cases, we would take steps to ensure the new entity honors this Privacy Policy or informs you of any changes).

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information with certain third parties in the ways described below. When we share information, we do so only to the extent necessary and with appropriate safeguards in place.

3.1 Service Providers and Business Partners

We may share your information with third-party service providers who assist us in operating our business and delivering services. These might include:

• Payment processors (to handle credit card payments securely)
• Appointment scheduling and booking platforms (such as Vagaro, to manage bookings and collect consent)
• SMS and communication services (such as Twilio, to send automated text messages including review requests, before-and-after photo requests, rebooking reminders, and appointment-related notifications)
• Cloud storage or IT service providers (to store and manage data)
• Website analytics providers (to analyze website traffic and usage)

These service providers are contractually required to use your information only to perform services for us and to protect your information in a manner consistent with this Privacy Policy. They are not permitted to use your information for their own purposes or to sell it to others.

3.2 Legal and Regulatory Authorities

We may disclose your information to legal, regulatory, or governmental authorities if required by law or if we believe such disclosure is necessary to:

• Comply with legal processes (such as a subpoena, court order, or search warrant)
• Enforce our Terms and Conditions or other agreements
• Investigate or prevent illegal activity, fraud, or threats to safety
• Protect the rights, property, or safety of Alpenglow, our employees, our clients, or the public

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring or successor entity. If such a transfer occurs, we will use reasonable efforts to ensure that the transferee uses your information in a manner consistent with this Privacy Policy or to notify you of any changes.

3.4 With Your Consent

We may share your information with other third parties if you provide us with your explicit consent to do so. For example, if you agree to let us share a testimonial or before-and-after photos for marketing purposes, we would only do so with your permission.

4. Data Security

We take the security of your personal information seriously and use a variety of administrative, technical, and physical measures to protect it from unauthorized access, use, disclosure, or loss. These measures may include:

• Encryption: Sensitive data (such as payment card information) is transmitted over secure, encrypted connections (for example, using SSL/TLS encryption for online transactions).
• Access controls: We limit access to personal information to employees, contractors, and service providers who need it to perform their duties. Access is granted on a "need-to-know" basis, and we require those individuals to keep your information confidential.
• Secure storage: We use secure servers and data storage solutions with industry-standard protections. Physical records (if any) are kept in secure, locked facilities.
• Regular reviews: We periodically review and update our security practices to address new threats and ensure compliance with applicable standards.

However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. In the unlikely event of a data breach that affects your personal information, we will take appropriate steps to investigate, mitigate harm, and notify you in accordance with applicable law.

5. Special Note on Health Information (HIPAA Considerations)

As a medical service provider, we handle sensitive health information. We are committed to protecting your health information in accordance with applicable laws, including (where applicable) the Health Insurance Portability and Accountability Act (HIPAA) and other state and federal privacy regulations.

Protected Health Information (PHI): Information that relates to your health, medical treatment, or payment for care—and that can identify you—is considered Protected Health Information under HIPAA. We treat your medical information with the highest level of confidentiality. We will only use or disclose your PHI for purposes of treatment, payment, healthcare operations, and as otherwise permitted or required by law.

Notice of Privacy Practices (NPP): In addition to this Privacy Policy, we may provide you with a separate Notice of Privacy Practices that describes in more detail how we use and disclose your health information under HIPAA. If there is any conflict between this Privacy Policy and our HIPAA Notice of Privacy Practices with respect to health information, the HIPAA Notice will control to the extent required by law.

Your HIPAA Rights: You have certain rights regarding your health information under HIPAA, such as the right to access your medical records, request corrections, and receive an accounting of certain disclosures. For more information about your HIPAA rights, please refer to our Notice of Privacy Practices or contact us using the details in Section 10.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience and gather information about how visitors use our site. Below is a summary of how we use these technologies and how you can manage them.

6.1 What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) by a website you visit. They are widely used to make websites work more efficiently and to provide information to the website owner. Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

6.2 How We Use Cookies

• Essential cookies: Some cookies are necessary for our website to function properly (for example, to enable secure login or maintain your session if you're scheduling an appointment online). These are typically session cookies.
• Analytics cookies: We may use cookies (including third-party analytics tools like Google Analytics) to collect information about how visitors interact with our site—such as which pages are visited, how long visitors stay, and what links they click. This helps us understand site usage and improve our website. The information collected is typically aggregated and does not personally identify you.
• Advertising/marketing cookies: We (or third-party advertising partners) may use cookies to deliver targeted advertisements or promotional content based on your browsing behavior. These cookies can track your activity across different websites. (We currently do not engage in extensive third-party advertising, but if we do in the future, we will update this policy and provide appropriate opt-outs.)

6.3 Managing Cookies

Most web browsers allow you to control cookies through your browser settings. You can usually set your browser to block all cookies, accept only certain cookies, or notify you when a cookie is being set. If you block or delete cookies, some features of our website may not work as intended (for example, you might have to re-enter information or you may not be able to complete online forms). For instructions on managing cookies, consult your browser's help section or visit websites like www.aboutcookies.org or www.allaboutcookies.org.

Third-Party Analytics Opt-Out: If you wish to opt out of Google Analytics tracking, you can install the Google Analytics Opt-Out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

7. Third-Party Links and Services

Our website or communications may contain links to third-party websites, social media platforms, or services (for example, links to our Facebook or Instagram pages, or to external review sites). We are not responsible for the privacy practices or content of those third-party sites. We encourage you to read the privacy policies of any external site you visit. This Privacy Policy applies only to information collected by Alpenglow through our own website and services.

8. Your Rights and Choices

You have certain rights and choices regarding your personal information. These may vary depending on where you live and applicable laws. Below is a general summary; if you have specific questions about your rights under local law (such as CCPA, GDPR, or other regulations), please contact us.

8.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request that we correct any inaccuracies. If you would like to review or update your information (for example, if your contact details have changed), please contact us using the information in Section 10. We will respond to your request in accordance with applicable law.

8.2 Deletion

In certain circumstances, you may request that we delete your personal information. For example, if you no longer wish to receive our services or communications, you can ask us to remove your information from our marketing lists. However, please note that we may need to retain certain information for legal, regulatory, or legitimate business purposes (such as maintaining medical records as required by law, or retaining transaction records for accounting). We will honor deletion requests to the extent permitted by law and will inform you if we are unable to delete certain information and why.

8.3 Opt-Out of Marketing Communications

If you no longer wish to receive promotional emails, newsletters, or text messages from us, you can opt out at any time by:

• Clicking the "unsubscribe" link in any marketing email we send, or
• Replying "STOP" to any marketing text message, or
• Contacting us directly (see Section 10 for contact details)

Please note that even if you opt out of marketing communications, we may still send you non-promotional, transactional messages related to your appointments or services (such as appointment confirmations or receipts).

8.4 Opt-Out of Automated SMS Messages

If you have consented to receive automated text messages (such as review requests, before-and-after photo requests, or rebooking reminders), you can opt out at any time by:

• Replying "STOP" to any automated text message you receive from us. You will receive a confirmation message and no further automated texts will be sent.
• Contacting us directly at support@alpenglowrejuvenation.com or (720) 370-3299 to request removal from our SMS list.

You may also reply "HELP" to any text message for assistance. Opting out of automated SMS messages will not affect other communications (such as emails or messages sent directly by our staff). Your consent to receive automated text messages is not a condition of purchasing any services from us.

8.5 Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but you can use the cookie settings and opt-out methods described above to limit tracking.

8.6 Rights Under Specific Laws

Depending on your location, you may have additional rights under privacy laws such as the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) (if you are in the European Economic Area), or other regulations. These rights may include the right to know what information is collected, the right to request deletion, the right to opt out of the sale of personal information (note: we do not sell personal information), and the right to non-discrimination for exercising your privacy rights. If you believe you have such rights and wish to exercise them, please contact us. We will respond in accordance with applicable law.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period may vary depending on the type of information and the reason it was collected. For example:

• Medical and health information: We retain medical records and health information in accordance with applicable health care laws and regulations, which typically require us to keep such records for a certain number of years.
• Payment and transaction records: We retain financial and payment information for accounting, tax, and legal compliance purposes, generally for several years after a transaction.
• Marketing and communication data: If you opt out of marketing communications, we will keep a record of your opt-out preference to ensure we do not contact you again for marketing purposes.

When we no longer need your information, we will securely delete or anonymize it. If you have questions about our retention practices, please contact us.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us. We are here to help and will do our best to address your inquiry promptly.

Alpenglow Aesthetics & Rejuvenation

Email: support@alpenglowrejuvenation.com

Phone: (720) 370-3299

Website: www.alpenglowrejuvenation.com

When you contact us, please provide enough detail so we can understand and respond to your request (for example, which right you wish to exercise, or what information you are asking about). We may ask you to verify your identity before we can process certain requests, to ensure we are protecting your information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. If we make material changes that significantly affect how we use or share your personal information, we will provide notice of those changes (for example, by posting a prominent notice on our website or sending you an email if we have your contact information). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our services or website after any changes to this Privacy Policy will constitute your acknowledgment and acceptance of the updated policy. If you do not agree with the changes, please discontinue using our services and contact us to discuss any concerns.

12. Consent and Acceptance

By using our services, visiting our website, or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described herein. If you do not agree, please do not use our services or provide us with your information.

Thank you for trusting Alpenglow Aesthetics & Rejuvenation with your care. We are committed to protecting your privacy and providing you with safe, professional, and personalized services.